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Brand

Branding.  Taking your business to the next level.
reesha
Posted by reesha
February 16, 2014

Branding. Taking your business to the next level.

Starting a new business and gaining a following of customers can be a tricky task. Having a great business is all about the quality of your product and marketing your business with an identity that will keep customers coming back. This is called branding. When you drive down the road, and see golden arches in the distance, your mind automatically thinks about McDonalds and their delicious hamburgers. When you are shopping for a new pair of shoes, seeing the Nike swoosh logo on the side of a pair of basketball shoes gives you the impression that if these shoes are good enough for Michael Jordan and Lebron James, then they must be good enough for me. The relationship between a certain logo and knowing that you are going to receive a quality product is what makes a brand a good brand.

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